[Yapc-na-organizers] Sponsorship prospectus

Pete Krawczyk petek at bsod.net
Thu Oct 30 08:17:24 PDT 2008

Our 2006 sponsorship brochure is here:

The job fair is one of the largest sources of sponsorship leads (a lot
of places will throw $500 at you for a table).

Keep in mind that some people will be critical of anything that looks
like commercialism, as opposed to sponsorship.  (We received a
complaint this year about the logos on the shirt, for example.)

Tangentially related: BarCamp Milwaukee had an interesting idea with
their shirts - they put a bunch of areas on the shirt where words
could be written - your name on top, and areas of interest on the
I know for YAPC, it's three (or five!) days as opposed to 1, but this
might be an interesting idea.

On Thu, Oct 30, 2008 at 9:16 AM, Daniel J. Wright <Dan at dwright.org> wrote:
> I'm working on a prospectus for potential YAPC::NA::09 sponsors.  I'm
> looking for any of the following:
> * Documents used in past years.
> * Things that people wish they had done.
> * Suggestions on items that might be attractive to sponsors which we might
> be able to offer.
> * Stock text regarding Perl and YAPC that would appeal to potential sponsors.
> I realize that not all potential sponsors are looking for the same thing.
> So, there needs to be a balance between brevity and appealing to as many
> groups as possible.  I think there's basically 4 categories of sponsors:
> 1. Philanthropists: Sponsors that just want to help Perl.  Maybe they use
> it a lot and realize giving back to the community helps them in the long
> run.  This group is perhaps the hardest to appeal to, but the easiest to
> please.
> 2. Advertisers:  The most important thing to these people is getting their
> name out there in as many ways possible.
> 3. Recruiters:  These people are hiring.  They need programmers and are
> hoping that their money gets them some good leads on potential new hires.
> 4. All/None of the above: Some mixture of the above plus some other
> undefined quality that I'm missing.
> All input appreciated.
> -Dan
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