From naterajj at gmail.com  Fri Jul 11 17:23:36 2008
From: naterajj at gmail.com (Juan Jose Natera)
Date: Fri, 11 Jul 2008 17:23:36 -0700
Subject: [LA.pm] LA.pm Tech Meeting - Log4perl and a bit more - Thurs,
	July 24th 7:00pm
Message-ID: <349627440807111723q241fed6fq569f6d1f50c62389@mail.gmail.com>

LA.pm announces its next Technical Meeting!

What:

Bruce McKenzie will talk about:
Log4perl and a bit more: Logging strategies, approaches, and pitfalls

When:

Thursday, July 24th at 7:00pm

Where:

Ticketmaster
8800 W. Sunset blvd.
West Hollywood, CA 90069


About the speaker:

Bruce McKenzie is a Sr. Development Manager at St. Bernard Software
(www.stbernard.com), an avid Los Angeles Perl Monger in spite of living
more than 90 miles away. He will be sharing his experiences with Log4perl
and related technologies.

About Ticketmaster:

Ticketmaster is the world's leading ticketing company, operating in 20
global markets, providing ticket sales, ticket resale services,
marketing and distribution through www.ticketmaster.com one of the
largest e-commerce sites on the Internet; approximately 6,500 retail
outlets; and 20 worldwide call centers.  Ticketmaster celebrated its
30th anniversary in 2006 and currently serves more than 9,000 clients
worldwide across multiple event categories, providing exclusive
ticketing services for hundreds of leading arenas, stadiums, performing
arts venues, museums, and theaters.  In 2006, the company sold more than
128 million tickets valued at over $7 billion on behalf of its clients.
Ticketmaster is headquartered in West Hollywood, California.

Ticketmaster will provide pizza and beverages!

Parking Instructions:

Parking is available at the Ticketmaster Building, the entrance is on
Palm Ave., right before Sunset Blvd.

Please see the map below:

http://www.google.com/maps?f=q&hl=en&q=8800+w.+sunset+blvd.+west+hollywood,+ca&ie=UTF8&om=1&ll=34.092934,-118.380542&spn=0.025482,0.054245

The LA.pm Team

From btilly at gmail.com  Wed Jul 16 09:19:08 2008
From: btilly at gmail.com (Ben Tilly)
Date: Wed, 16 Jul 2008 09:19:08 -0700
Subject: [LA.pm] Please review my A/B testing slides
Message-ID: <acc274b30807160919g53829e93o7ca7073f6c6cf41@mail.gmail.com>

After I gave my talk to LA.pm about A/B testing late last year it was
suggested that I turn it into an OSCON tutorial.  I did, and am
presenting http://en.oreilly.com/oscon2008/public/schedule/detail/2605.
 I now have a rough draft of my slides available at
http://elem.com/~btilly/effective-ab-testing/.  Any feedback, typo
corrections, etc would be appreciated.

Thanks,
Ben

From geekhunter at gmail.com  Thu Jul 17 21:43:30 2008
From: geekhunter at gmail.com (Todd Cranston-Cuebas)
Date: Thu, 17 Jul 2008 21:43:30 -0700
Subject: [LA.pm] Please review my A/B testing slides
In-Reply-To: <acc274b30807160919g53829e93o7ca7073f6c6cf41@mail.gmail.com>
References: <acc274b30807160919g53829e93o7ca7073f6c6cf41@mail.gmail.com>
Message-ID: <803d9f750807172143w15a7718fu6a6f8c271c2ed9fb@mail.gmail.com>

Hey Ben,

Congratulations! I wish I were going but alas... my current company isn't
too much of an open-source house. Wish you the best on your presentation!

Todd

On Wed, Jul 16, 2008 at 9:19 AM, Ben Tilly <btilly at gmail.com> wrote:

> After I gave my talk to LA.pm about A/B testing late last year it was
> suggested that I turn it into an OSCON tutorial.  I did, and am
> presenting http://en.oreilly.com/oscon2008/public/schedule/detail/2605.
>  I now have a rough draft of my slides available at
> http://elem.com/~btilly/effective-ab-testing/<http://elem.com/%7Ebtilly/effective-ab-testing/>.
>  Any feedback, typo
> corrections, etc would be appreciated.
>
> Thanks,
> Ben
> _______________________________________________
> Losangeles-pm mailing list
> Losangeles-pm at pm.org
> http://mail.pm.org/mailman/listinfo/losangeles-pm
>
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From geekhunter at gmail.com  Thu Jul 17 21:43:30 2008
From: geekhunter at gmail.com (Todd Cranston-Cuebas)
Date: Thu, 17 Jul 2008 21:43:30 -0700
Subject: [LA.pm] Please review my A/B testing slides
In-Reply-To: <acc274b30807160919g53829e93o7ca7073f6c6cf41@mail.gmail.com>
References: <acc274b30807160919g53829e93o7ca7073f6c6cf41@mail.gmail.com>
Message-ID: <803d9f750807172143w15a7718fu6a6f8c271c2ed9fb@mail.gmail.com>

Hey Ben,

Congratulations! I wish I were going but alas... my current company isn't
too much of an open-source house. Wish you the best on your presentation!

Todd

On Wed, Jul 16, 2008 at 9:19 AM, Ben Tilly <btilly at gmail.com> wrote:

> After I gave my talk to LA.pm about A/B testing late last year it was
> suggested that I turn it into an OSCON tutorial.  I did, and am
> presenting http://en.oreilly.com/oscon2008/public/schedule/detail/2605.
>  I now have a rough draft of my slides available at
> http://elem.com/~btilly/effective-ab-testing/<http://elem.com/%7Ebtilly/effective-ab-testing/>.
>  Any feedback, typo
> corrections, etc would be appreciated.
>
> Thanks,
> Ben
> _______________________________________________
> Losangeles-pm mailing list
> Losangeles-pm at pm.org
> http://mail.pm.org/mailman/listinfo/losangeles-pm
>
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From naterajj at gmail.com  Thu Jul 24 07:48:39 2008
From: naterajj at gmail.com (Juan Jose Natera)
Date: Thu, 24 Jul 2008 07:48:39 -0700
Subject: [LA.pm] LA.pm technical meeting tonight! Log4Perl talk by Bruce
	McKenzie
Message-ID: <349627440807240748n78aef724u430195bb1cb00f72@mail.gmail.com>

This is a reminder of tonight's LA.pm Technical Meeting!

What:

Bruce McKenzie will talk about:
Log4perl and a bit more: Logging strategies, approaches, and pitfalls

When:

Tonight, July 24th at 7:00pm

Where:

Ticketmaster
8800 W. Sunset blvd.
West Hollywood, CA 90069


About the speaker:

Bruce McKenzie is a Sr. Development Manager at St. Bernard Software
(www.stbernard.com), an avid Los Angeles Perl Monger in spite of living
more than 90 miles away. He will be sharing his experiences with Log4perl
and related technologies.

About Ticketmaster:

Ticketmaster is the world's leading ticketing company, operating in 20
global markets, providing ticket sales, ticket resale services,
marketing and distribution through www.ticketmaster.com one of the
largest e-commerce sites on the Internet; approximately 6,500 retail
outlets; and 20 worldwide call centers.  Ticketmaster celebrated its
30th anniversary in 2006 and currently serves more than 9,000 clients
worldwide across multiple event categories, providing exclusive
ticketing services for hundreds of leading arenas, stadiums, performing
arts venues, museums, and theaters.  In 2006, the company sold more than
128 million tickets valued at over $7 billion on behalf of its clients.
Ticketmaster is headquartered in West Hollywood, California.

Ticketmaster will provide pizza and beverages!

Parking Instructions:

Parking is available at the Ticketmaster Building, the entrance is on
Palm Ave., right before Sunset Blvd.

Please see the map below:

http://www.google.com/maps?f=q&hl=en&q=8800+w.+sunset+blvd.+west+hollywood,+ca&ie=UTF8&om=1&ll=34.092934,-118.380542&spn=0.025482,0.054245

The LA.pm Team

From migtek at gmail.com  Thu Jul 24 13:09:28 2008
From: migtek at gmail.com (Miguel Hernandez)
Date: Thu, 24 Jul 2008 13:09:28 -0700
Subject: [LA.pm] Please review my A/B testing slides
In-Reply-To: <803d9f750807172143w15a7718fu6a6f8c271c2ed9fb@mail.gmail.com>
References: <acc274b30807160919g53829e93o7ca7073f6c6cf41@mail.gmail.com>
	<803d9f750807172143w15a7718fu6a6f8c271c2ed9fb@mail.gmail.com>
Message-ID: <d798c1200807241309k529eac45yd9ee8bfae13b1cc8@mail.gmail.com>

I had some feedback (typos, basically), Ben, but I?m a bit late. How?d the
presentation @ OSCON go?

While not directly Perl-related, Google has a tool that also provides A/B
testing (& even Multivariate testing). The Google Website Optimizer is a
part of what they call the Google Trifecta (Webmaster Tools, Analytics &
Optimizer).
http://googlewebmastercentral.blogspot.com/2008/06/free-online-seminar-google-trifecta.html
http://www.google.com/websiteoptimizer

Lastly, I?m relatively new to the list & plan on attending my first meeting
tonight so look forward to meeting you folks there.

--miguel
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From btilly at gmail.com  Thu Jul 24 13:29:54 2008
From: btilly at gmail.com (Ben Tilly)
Date: Thu, 24 Jul 2008 13:29:54 -0700
Subject: [LA.pm] Please review my A/B testing slides
In-Reply-To: <d798c1200807241309k529eac45yd9ee8bfae13b1cc8@mail.gmail.com>
References: <acc274b30807160919g53829e93o7ca7073f6c6cf41@mail.gmail.com>
	<803d9f750807172143w15a7718fu6a6f8c271c2ed9fb@mail.gmail.com>
	<d798c1200807241309k529eac45yd9ee8bfae13b1cc8@mail.gmail.com>
Message-ID: <acc274b30807241329i69ddba1dg7f401dbcb35f2009@mail.gmail.com>

On Thu, Jul 24, 2008 at 1:09 PM, Miguel Hernandez <migtek at gmail.com> wrote:
> I had some feedback (typos, basically), Ben, but I?m a bit late. How?d the
> presentation @ OSCON go?

A number of typos were found and fixed.  But still if you have any
more, send them in.

As far as I know it went well. :-)

> While not directly Perl-related, Google has a tool that also provides A/B
> testing (& even Multivariate testing). The Google Website Optimizer is a
> part of what they call the Google Trifecta (Webmaster Tools, Analytics &
> Optimizer).
> http://googlewebmastercentral.blogspot.com/2008/06/free-online-seminar-google-trifecta.html
> http://www.google.com/websiteoptimizer

The talk was not directly Perl related - it was in the web development
track.  The slides now have a couple of references to Website
Optimizer, and during the talk I discussed the tool and discussed its
limitations.

There are three important ones.  The first is that they are injecting
static text into your page, which makes it hard to A/B test dynamic
functionality.  The second is that you can't use their tool to A/B
test anything which you can't use JavaScript on - like the subject
lines of emails.  The third is that they do not support having
multiple metrics on a single A/B test.

If those are not show-stoppers for you, then by all means use it.  But
the talk was about how to set up your own tool that would be more
flexible.

> Lastly, I?m relatively new to the list & plan on attending my first meeting
> tonight so look forward to meeting you folks there.

I won't be there due to the same childcare constraints that kept me
from enjoying the rest of the conference. :-(

Cheers,
Ben