[JaxPM] FW: O'Reilly Releases "ActionScript: The Definitive Guide"

[JONES, WILLIAM C]

On the jacksonville-pm-list; Jax.PM'er "JONES, WILLIAM C" <wcjones at exchange.fccj.org> wrote -

FYI -

> ----------
> From: 	Denise Olliffe
> Sent: 	Thursday, May 10, 2001 3:35 PM
> To: 	bill at fccj.org
> Subject: 	O'Reilly Releases "ActionScript: The Definitive Guide"
> 
> For immediate release
> Review copies available
> Please send review copy requests ONLY, to:
> Marsee Henon marsee at oreilly.com
> All other correspondence to Denise Olliffe at deniseo at oreilly.com
> 
> O'REILLY PUBLISHES THE DEFINITIVE GUIDE TO ACTIONSCRIPT,
> THE NEW LANGUAGE FOR FLASH PROGRAMMERS
> 
> Given its ability to deliver high-impact experiences, even over
> low-bandwidth connections, Flash has become the standard choice for
> several hundred-thousand multimedia web developers worldwide. Flash 5
> now includes a new object-oriented programming language called
> "ActionScript," used to control animation and multimedia within Flash.
> In his just-released book, "ActionScript: The Definitive Guide"
> (O'Reilly, US $39.95), author Colin Moock introduces both programmers
> and non-programmers to the new language by first describing fundamental
> programming concepts and then delineating in detail the components,
> syntax, and usage of ActionScript.
> 
> In spite of the predominance of Flash on the web, little has been
> written about the language used to program Flash. As Moock says, "I
> really felt that there just wasn't enough information on programming
> Flash, despite how important it is. I also felt that many books treated
> the subject too casually, with not enough academic accuracy. I wanted
> to explore ActionScript in great depth, giving hardcore programmers a
> solid reference to use written in a language they expect. I also wanted
> to help new programmers discover the incredible world of building
> programmatic systems for broad distribution over the web."
> 
> "ActionScript: The Definitive Guide" is divided into three sections,
> structured so both programmers and non-programmers can learn how to use
> ActionScript. Section one, "ActionScript Fundamentals" describes
> fundamental programming concepts, such as variables, loops,
> conditionals, functions, arrays, event handlers, and objects. Section
> two,"Applied ActionScript Code Depot" covers the more practical aspects
> of creating code, like using the authoring environment, debugging, and
> packaging code in external files or as smart clips. It also covers some
> applied examples, such as creating online forms. The third section,
> "Language Reference" is a detailed reference outlining each of
> ActionScript's global functions, properties, objects, and classes.
> 
> "Almost every entry in the reference section has a brief 'real-world'
> sample, and I dissect many longer examples in the fundamentals
> section," says Moock. "However, my goal was not to provide a collection
> of ready-made applications. That approach can obviously be very
> worthwhile, but I wanted to concentrate more on a full description of
> the language. People should be able to learn to program by reading the
> book, not just to customize a guest book or a mouse trailer. As I write
> in the preface 'This is not a recipe book--it's a lesson in cooking
> code from scratch.'" Moock provides numerous examples of code on his
> companion site to the book, The ActionScript Code Depot
> (http://www.moock.org/asdg/).
> 
> Gary Grossman, creator of ActionScript, calls Moock's book, "The first
> comprehensive tutorial and reference devoted entirely to the
> ActionScript language... packed with up-to-date material and leaving no
> feature unexplored."
> 
> "ActionScript: the Definitive Guide" was written for serious
> programmers who may not have programmed Flash before, and experienced
> Flash authors who aren't programmers. Experienced programmers can
> leverage their JavaScript knowledge while learning Flash-specific
> intricacies, and web developers can acquire the fundamental tools for
> creative advanced multimedia web sites.
> 
> Colin Moock has been researching, designing, and developing for the web
> since 1995. He is now a web evangelist for ICE Integrated
> Communications & Entertainment, where he divides his time between
> writing about the web, speaking at conferences, and creating
> interactive content for companies like Sony, Levi's, Nortel, Air
> Canada, and Hewlett-Packard. Colin's award-winning Flash work and his
> renowned support site for Flash developers have made him a well-known
> personality in the Flash developer community. Macromedia has officially
> recognized his Flash expertise both on their web site and by appointing
> him a member of their Flash Advisory Board.
> 
> What readers have said about "ActionScript: The Definitive Guide:"
> 
> "The best ActionScript book I have ever seen. You would be hard pressed
> to find more information on ActionScript anywhere else."--Lavik Lozben,
> Principal Engineer, Flash 5
> 
> "Colin Moock is a giant in the Flash scripting arena--one of the few
> people qualified to write such a complete, authoritative reference
> guide to the Macromedia Flash scripting language. He has incredible
> insight into the inner-workings of ActionScript from a practical point
> of view, having worked with us to help shape and refine
> ActionScript."--Jeremy Clark, MarcoMedia Flash Product Manager
> 
> "'ActionScript: The Definitive Guide' is the complete reference guide,
> for beginners through to advanced users, always keep it by your
> side."--Roy Evans, Flash Player Product Manager
> 
> 
> Chapter 13, "Movie Clips," is available free online at:
> http://www.oreilly.com/catalog/actscript/chapter/ch13.html 
> 
> For more information about the book, including Table of Contents,
> index, author bio, and samples, see:
> http://www.oreilly.com/catalog/actscript/
> 
> For a cover graphic in jpeg format, go to:
> ftp://ftp.ora.com/pub/graphics/book_covers/hi-res/1565928520.jpg 
> 
> 
> ActionScript: The Definitive Guide
> By Colin Moock
> May 2001
> ISBN 1-56592-852-0, 720 pages, $39.95 (US)
> order at oreilly.com
> 1-800-998-9938
> http://www.oreilly.com
> 
> 
> # # #
> 
> O'Reilly is a registered trademark of O'Reilly & Associates, Inc. All
> other trademarks are property of their respective owners.
> 
> 
>  
> 
> 

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