[Chicago-talk] [C-SPIN] - March 7th -- Ed Yourdon -- REGISTER EARLY!

Andy Lester andy at petdance.com
Sat Feb 10 12:31:01 PST 2007

In case anyone's interested in seein' Ed Yourdon....


Chicago Software Process Improvement Network
(C-SPIN) Meeting
Presented as a Joint Program with CQAA
(Chicago Quality Assurance Association --  www.cqaa.org )

Note for March only:  Special time & PRE-REGISTRATION required!!
Follow instructions below.

AT&T Center Campus

(formerly SBC Center Campus)
AT&T Institute Atrium & Auditorium – Room 129

Lakewood Blvd and Eagle Way, Hoffman Estates, IL
(See directions and parking information near the end of announcement.)

See the list of future meeting dates at the end of this announcement  
and mark your calendars now.

Wednesday, March 7, 2007
Networking & Refreshments 5:00 – 6:15 PM
Program 6:15 – 8:00 PM

   Program:  "What IT Departments Need to Do About Web 2.0 in 2007 to  
Avoid Being Irrevocably Left Behind"
Presenter:  Ed Yourdon


The “paradigm” of the original Web (or Web 1.0, as it’s now  
called) was that of corporate/government organizations publishing  
“content” to be consumed by large numbers of customers or citizens.

The paradigm of Web 2.0 is that of “content” being created by  
customers and the entire Internet community, as well as corporations  
and the “mainstream” media. Sometimes this grass-roots content is  
aggregated and distributed by the traditional publishers; but often  
it exists as tiny, stand-alone creations on the Internet – such as  
the millions of blogs, photographs, and video clips that have sprung  
into existence in the past few years.

What does this mean for companies in today’s competitive  
environment? Most important, it’s forcing them to adopt a more  
“open” approach to their systems: instead of closed, proprietary  
systems and databases, more and more companies like AOL, Yahoo, and  
Google are providing “API” interfaces so that end-users and small  
software providers can add their own content.

Other companies are focusing on the social aspect of Web 2.0, by  
emphasizing the collaboration opportunities of an Internet-enabled  
society. Some observers refer to this as the “wiki phenomenon,”  
after the highly popular “Wikipedia” website; others refer to it  
as “crowdsourcing,” to emphasize that literally millions of  
individuals can contribute their ideas, suggestions, digital content  
(e.g., images), and skills to a shared activity.

Technology certainly plays an important role in the new Web 2.0  
world, with XML, Ajax, and Ruby on Rails being three of the leading  
examples of development technologies helping companies build new Web- 
based systems more quickly and easily. But most of all, Web 2.0 is a  
“strategic” issue: it requires senior corporate executives to  
rethink basic assumptions about their business, customers, suppliers,  
and work-force.

A veteran of the IT industry for over 40 years, Ed Yourdon has been  
involved in Web 2.0 since its beginnings in the 2002-2003 period, and  
he currently consults, lectures, and writes about various aspects of  
the new technologies. Ed will summarize the technologies, and  
identify the strategic issues facing IT managers and senior executives.

About the Presenter

EDWARD YOURDON is the author of more than two dozen books, including  
Byte Wars, Managing High-Intensity Internet Projects, Death March,  
Rise and  Resurrection of the American Programmer, and Decline and  
Fall of the American Programmer. His latest book “Outsource:  
competing in the global productivity race”, provides practical  
strategies for individuals, small businesses, and the nation to cope  
with this wave.

According to the December 1999 issue of Crosstalk: The Journal of  
Defense Software Engineering, Ed Yourdon is one of the ten most  
influential men and women in the software field. In June 1997, he was  
inducted into the Computer Hall of Fame, along with such notables as  
Charles Babbage, Seymour Cray, James Martin, Grace Hopper, Gerald  
Weinberg, and Bill Gates. Ed is widely known as the lead developer of  
the structured analysis/design methods of the 1970s, as well as a co- 
developer of the Yourdon/Whitehead method of object-oriented analysis/ 

Ed has worked in the computer industry for 40 years, beginning when  
Digital Equipment Corporation hired him in 1964 to write the FORTRAN  
math library for the PDP-5 and the assembler for the popular PDP-8  
minicomputer. During his career, he has been involved in a number of  
pioneering computer technologies such as time-sharing operating  
systems and virtual memory systems.

Several of his books have been translated into Japanese, Russian,  
Spanish, Portuguese, Dutch, French, German, Polish, and other  
languages; and his articles have appeared in virtually all of the  
major computer journals. He has been a keynote speaker at major  
computer conferences around the world.


5:00 – 6:15 p.m.   Sign-in, Networking & Light Refreshments

6:15 – 6:30 p.m.   CQAA and C-SPIN announcements

6:30 – 8:00 p.m.   Presentation including Q & A
             Note that Sign-in will begin at 5:00 p.m. Please arrive  
early enough to sign in by 6:00.


and C-SPIN members please register on the CQAA website as described  
PLEASE REGISTER BY: Friday, March 2, 2007.
To register, go to www.cqaa.org and click on the "Programs" tab, then  
select "Upcoming Programs". Follow the "Click here to register or for  
more information" link, and then follow the Registration Instructions  
on the page. You will receive a confirmation email that your  
registration has been received. If you find out you will not be  
attending the event please cancel your registration by sending an  
email to programs at cqaa.org .

Driving and Parking Directions

 From I-90 Northwest Tollway exit North on Barrington Road.  Take  
Barrington Road to Lakewood Blvd (2nd light) and turn East (right)  
onto Lakewood Blvd.  Turn right into the AT&T Campus Center’s West  
Employee Entrance (1 entrance past Eagle Way) and follow the signs to  
the West Parking Structures.

Parking is available in covered lots W2 or W3 and additional parking  
is available in the upper level parking lot W1.  Look for parking  
spaces towards the west side of the parking structures.  Then walk to  
the Institute Building, which is located across the road (west of the  
parking structures).  It is estimated to take about 3 to 5 minutes to  
walk between the West Parking Structure and the AT&T Institute.

Visit the C-SPIN website http://www.c-spin.net for a map of the AT&T  
Campus Center.

Planned Future 2007 Program Schedule
All these programs are planned to be held at the AT&T Institute  
Be sure to check the C-SPIN website [http://www.c-spin.net/] to  
confirm details.
Future program topics are to be determined.
Typically programs are held the first Wednesday of the month from  
6:00 – 8:30 PM.
April 4, May 2, June 6    ***    Summer Break    ***    September 5,  
October 3, November 7

About C-SPIN
C-SPIN is made possible through the efforts of its Steering  
Committee. The Steering Committee is composed of, Alan Berow, Kathy  
Brown, Steve Coffman, Susan Davidowski, Donna Miller, and Robert  
C-SPIN is a leadership forum for the free and open exchange of  
software process improvement experiences and practical ideas. We  
promote achieving higher levels of process maturity, software  
quality, and mutual respect. Companies, academic institutions,  
government organizations and individuals are invited.
For more information regarding this meeting, contact Kathy Brown at  
klbrown at mosaicinc.com.  For information about C-SPIN or the steering  
committee, contact Robert Stalzer at cspin at coderelay.com.
To receive future announcements electronically, send your e-mail  
address (include name, personal email address, company, and phone  
number) to Robert Stalzer at cspin at coderelay.com.

C-SPIN mailing list
C-SPIN at c-spin.net
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