<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body text="#000000" bgcolor="#FFFFFF">
<br>
<div class="moz-forward-container"><br>
<br>
-------- Original Message --------
<table class="moz-email-headers-table" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<th nowrap="nowrap" valign="BASELINE" align="RIGHT">Subject:
</th>
<td>UG News: Get Your Free Books + More from O'Reilly</td>
</tr>
<tr>
<th nowrap="nowrap" valign="BASELINE" align="RIGHT">Date: </th>
<td>Sun, 20 Oct 2013 16:02:08 -0700</td>
</tr>
<tr>
<th nowrap="nowrap" valign="BASELINE" align="RIGHT">From: </th>
<td>Marsee Henon & Jon Johns
<a class="moz-txt-link-rfc2396E" href="mailto:usergroups@post.oreilly.com"><usergroups@post.oreilly.com></a></td>
</tr>
<tr>
<th nowrap="nowrap" valign="BASELINE" align="RIGHT">To: </th>
<td><a class="moz-txt-link-abbreviated" href="mailto:pppm@timchambersusa.com">pppm@timchambersusa.com</a></td>
</tr>
</tbody>
</table>
<br>
<br>
<meta http-equiv="Content-Type" content="text/html;
charset=ISO-8859-1">
<title>O'Reilly UG Newsletter</title>
<table class="smallprint" width="600" align="center">
<tbody>
<tr>
<td>
<p><a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zmlc6vgg4fm7cb7nfq98i7h16h79honkf34hon2o"
style="color: #0000EE; text-decoration: none;">View in
browser</a>. <br>
<a moz-do-not-send="true"
href="http://post.oreilly.com/f2f/9z1zj8t2e9e3t3c6hm0qq4b215um0k9ebpe65alrjv8"
style="text-decoration:none;
font-weight:bold;color:#0000EE;">Forward this
announcement to a friend</a></p>
</td>
</tr>
</tbody>
</table>
<table style="border: 1px solid #CCC; background-color: #fff;"
width="600" align="center" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<td class="ug_head"><img moz-do-not-send="true"
alt="O'Reilly User Group Newsletter"
src="http://post.oreilly.com/rd/9z1zg3a2qv6f3du5gc9p86mq76dsa745pc377ton35g"
height="100" width="600"></td>
</tr>
<tr>
<td style="padding:20px;">
<!-- a style="font-weight: bold; text-decoration: none;" href="" -->
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">Hello, </p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">Alvin Alexander,
author of <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z5a583l77hkrj2nhai6rppit3ffs0fgdqg7at0s0"
style="font-weight: bold; text-decoration: none;">Scala
Cookbook</a>, is looking for speaking opportunities.
He's got three talks geared for Java developers, or more
generally, anyone new to Scala: 1) <a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zdn6mdtrk644lcbl68q9tm41kdhsev3har448vlo"
style="font-weight: bold; text-decoration: none;">Ten
Things Java Developers Should Know About Scala </a>
2) <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zer7jjk3bd7l3lq8bf4370d2r80j0m7s7ji760l0"
style="font-weight: bold; text-decoration: none;">An
Introduction to the Play Framework </a>
3) <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zcki207v2njmg92c7l1juo9s343e4ml2daorjdqo"
style="font-weight: bold; text-decoration: none;">An
Introduction to Scala Actors and Concurrency</a>.
If you're interested in having him speak in person (or
maybe a video chat) let us know and we'll pass your name
along. Check out his <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zg8n5v3836qhtese5ek6fol881bt76tsgbntvsjo"
style="font-weight: bold; text-decoration: none;">blog</a>
in the mean time.</p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">Cheers,</p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">—Marsee Henon and
Jon Johns</p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">P.S. We're headed
to <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zi62a3nm62fu1nhg71m1ukrr8dphnf2obcdqs9j0"
style="font-weight: bold; text-decoration: none;">Strata
New York</a> and the <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z72a9jfrmev6m6l3krnmcso30kdalbcjaoah5070"
style="font-weight: bold; text-decoration: none;">Business
of Software</a> conferences next week. Check in at the
O'Reilly area at both events. We might need to give away
a few books when we're all done. </p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">Available for
Review</h3>
<a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zd3ri00n2gk0mk6ur3egrvgbcvcdjbskuv2pheo8"><img
moz-do-not-send="true" alt="Agile Data Science "
src="http://akamaicovers.oreilly.com/images/0636920025054/cat.gif"
height="200" hspace="15" vspace="0" width="153"
align="right"></a>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">The UG team is
looking for reviewers for the following books &
videos. Consider posting your reviews on Amazon,
Slashdot, oreilly.com, goodreads.com, and/or your blog.</p>
<ul style="list-style-image:
url(http://oreilly.com/images/small-bullet.png);">
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z4g7va98pik9s12msp486u5d206asfmef9l95cvg"
style="font-weight: bold; text-decoration: none;">Agile
Data Science</a></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zhor7nlhsp4a6lv5b20n69907c56uhafuf7hkvq0"
style="font-weight: bold; text-decoration: none;">iPhone:
The Missing Manual, 7th Edition </a></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z09qrcnsr6rmmd99r7tdp9ta0082mnr49bbaijco"
style="font-weight: bold; text-decoration: none;">Developing
with PDF </a></li>
</ul>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">It's easy for you
to get books for your meeting or special events—just
email <a moz-do-not-send="true"
href="mailto:usergroups@oreilly.com"
style="font-weight: bold; text-decoration: none;">usergroups@oreilly.com</a>
and include the words "book request" in the subject
line. Don't forget to include your deadline and shipping
address. Prefer ebooks? We can send you a free ebook
certificate to print out for raffles or book reviewers.</p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">New Releases</h3>
<table width="560" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<td style="padding-bottom:5px;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z6hp4u2bm62k4087gski1su0p413ae9n82m18aug">
<img moz-do-not-send="true" alt="Learning OpenCV
"
src="http://akamaicovers.oreilly.com/images/0636920022497/rc_thumb.gif"
height="115" hspace="2" width="88" border="0"></a></td>
<td style="padding-bottom:5px;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1ztojhbtor7k9sba02524gg4nlrr45p3edq6i5ru8"><img
moz-do-not-send="true" alt="High Performance
Drupal "
src="http://akamaicovers.oreilly.com/images/0636920012269/thumb.gif"
height="115" hspace="2" width="88" border="0"></a></td>
<td style="padding-bottom:5px;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zknt0bqnosq44u0jltnb4ro78t712td153a8pbio"><img
moz-do-not-send="true" alt="iOS 7 Programming
Cookbook "
src="http://akamaicovers.oreilly.com/images/0636920031031/thumb.gif"
height="115" hspace="2" width="88" border="0"></a></td>
<td style="padding-bottom:5px;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z5pgfto3pfc21u3eqg4jq5q44h0ieqtpkf71e8ko"><img
moz-do-not-send="true" alt="iOS 7 Programming
Fundamentals "
src="http://akamaicovers.oreilly.com/images/0636920032465/thumb.gif"
height="115" hspace="2" width="88" border="0"></a></td>
<td style="padding-bottom:5px;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zmshmb0kbovm27cr6bgpib7o2du7ivsibfjlbtd8"><img
moz-do-not-send="true" alt="Strata Rx
Conference Boston 2013: Complete Video
Compilation "
src="http://akamaicovers.oreilly.com/images/110000011/thumb.gif"
height="115" hspace="2" width="88" border="0"></a></td>
<td style="padding-bottom:5px;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zoko359ge0d6vfqe9icsldqaqlv5n7hj7mh3vt78"><img
moz-do-not-send="true" alt="Test-Driven
Infrastructure with Chef, 2nd Edition "
src="http://akamaicovers.oreilly.com/images/0636920030973/thumb.gif"
height="115" hspace="2" width="88" border="0"></a></td>
</tr>
</tbody>
</table>
<!-- ALL NEW WEBCAST CODE-->
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">
O'Reilly Webcasts: Meet Experts Online For Free!</h3>
<p style="font-size:11px; line-height:16px;
font-weight:bold; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">Canary in the
Coalmine: How Social Data Can Prepare Us for Big Data.
Presented by Susan Etlinger.
</p>
<table width="560" align="center" border="0"
cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="text-decoration: none; line-height: 13px;
font-family: Verdana, Geneva, sans-serif;
font-size: 10px;" valign="top" width="220">
<center><a moz-do-not-send="true" target="_blank"
href="http://post.oreilly.com/rd/9z1zqqg0ni105mto6baqo3dkmrertnq6defrvrr7eu0">
<img moz-do-not-send="true" alt="Canary in the
Coalmine"
src="http://oreillynet.com/images/people/154/susan_etlinger.jpg"
height="117" hspace="5" vspace="1"
width="100"> </a></center>
<br>
<strong>
<center> Tuesday, October 22<br>
10:30am PT, 1:30pm ET
</center>
</strong> <a moz-do-not-send="true"
target="_blank"
href="http://post.oreilly.com/rd/9z1zjlhfhrpj0kp22aau1au88075pg9sp5jfj0oas40">
<img moz-do-not-send="true" alt="Register Now"
src="http://cdn.oreilly.com/oreilly/email/btn-register-now-for-free.png"
hspace="15" vspace="5" align="middle"
border="0"></a>
<center>
<p>Sponsored by <a moz-do-not-send="true"
target="_blank"
href="http://post.oreilly.com/rd/9z1zg07mbba17ncstpgvdmmor73idfanv80ms4sp2ng">
</a></p>
<p><a moz-do-not-send="true" target="_blank"
href="http://post.oreilly.com/rd/9z1zg07mbba17ncstpgvdmmor73idfanv80ms4sp2ng"><img
moz-do-not-send="true" alt="Informatica"
src="http://cdn.oreilly.com/images/oreilly/informatica_logo_155.png"
style="padding: 0px 0 0 0px;" height="39"
width="155" border="0"></a></p>
<a moz-do-not-send="true" target="_blank"
href="http://post.oreilly.com/rd/9z1zg07mbba17ncstpgvdmmor73idfanv80ms4sp2ng">
</a> </center>
</td>
<td style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;" valign="top"
width="541">
<p>Organizations are already feeling the
foreshocks of big data with their approach to
social data. In this webcast talk, Susan
Etlinger will discuss how organizations are
addressing the challenges of social
data—technological, organizational and
cultural—and what it can teach us on the road
to big data.</p>
<p>Join us for this <strong>free hands-on webcast</strong>.
You can enjoy this informative presentation from
the comfort of your computer chair! </p>
<p>To see more upcoming events and <strong>meet
experts online</strong> visit <a
moz-do-not-send="true" target="_blank"
href="http://post.oreilly.com/rd/9z1znpjsgiphkohj310ldu2ctftnfe38ffebc48p2e0">http://oreilly.com/webcasts/index.html</a>.
</p>
</td>
</tr>
</tbody>
</table>
<!-- END NEW WEBCAST CODE-->
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<!-- a style="font-weight: bold; text-decoration: none;" href=" " -->
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">5 Deadly Data
Science Sins</h3>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><span> <img
moz-do-not-send="true" alt="Michael Walker"
src="http://cdn.oreillystatic.com/oreilly/email/strata/nl-strata-20131016-1.png"
style="float: right; border: 0;padding: 0 0 8px
15px" class="image" width="188" align="right"> <span
class="bigtext">According to </span><strong
class="bigtext">Michael Walker</strong><span
class="bigtext">, founder and president of the
nonprofit </span><a moz-do-not-send="true"
target="_self"
href="http://post.oreilly.com/rd/9z1z9l0k86cj0l0731gn1r0i8ncpo9janht2aunuq50"
style="font-weight: bold; text-decoration: none;
color: #00E;" class="bigtext">Data Science
Association</a><span class="bigtext">, there are 5
data science sins:</span></span></p>
<ol class="bigtext">
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><span>Cherry
picking</span></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><span>Confirmation
bias</span></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><span>Data
selection bias</span></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><span>Narrative
fallacy </span></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><span>Cognitive
bias</span></li>
</ol>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">He goes into <a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z0tlcl04h0n7gfnej39uoal9s6ladev470bbc0b8"
style="font-weight: bold; text-decoration: none;">more
detail</a>, of course.</p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><span>But, in
reality, there are an infinite number of data sins,
and all of them amount to one thing: distorting the
results from the way things really are. We carry so
many biases into our thinking that the only way to
truly absolve ourselves of them is transparency. In a
data-centric society, we must not only share the raw
data, but the tools and algorithms with which we drew
our conclusions. </span></p>
<br>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">BioCoder, an
Insider's Review of DIY Biotech</h3>
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"> News for Synthetic
Biologists, DIY Biologists, Neurobiologists, and More</h3>
<div style="padding: 4px 0 8px 15px;float: right;"> <img
moz-do-not-send="true" alt="BioCoder"
src="http://cdn.oreillystatic.com/oreilly/email/velocity/nl-vl-20131017-5.png"
style="float: right;border: 1px solid #ccc;"
class="image" width="95" align="right" border="0"> </div>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><span
class="bigtext">The field of biology is rapidly
changing. "Biohackers are foot soldiers of the next
revolution in biotechnology and medicine, willing to
do what others can't or won't," notes contributor <strong>Ryan
Bethencourt</strong>. <em>BioCoder</em> tells you
what this revolution is all about and how it will
change your world.</span></p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><span
class="bigtext">For now, <em>BioCoder</em> is free
and can be downloaded at <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1znsj5mkovuun8s97cnaif227d9734lbsos5uv980"
style="font-weight: bold;text-decoration:
none;color: #00E;" title="Biocoder">oreilly.com/biocoder</a>.
The first issue ranges from Biotech's Cambrian Era by
<strong>Ryan Bethencourt</strong>, to DIYbio and the
"New FBI" by educator <strong>Michael Scroggins</strong>,
along with Better, CRISPR Homemade Genomes by
biologist <strong>Derek Jacoby</strong>, and more. </span></p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">What We're
Discussing at O'Reilly This Week</h3>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z3d55jnvfjbjc3k4ml47ad56l0ju61slr8hsj6c0"
style="font-weight: bold; text-decoration: none;">CIOs
and the Big Data Challenge</a> (<a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zegr2os1r4scusagqur75q34en9b2qb3bmv9fc60"
style="font-weight: bold; text-decoration: none;">FREE
Download</a>)</p>
<p><a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zetja4hu2ba2823f2iu0na0gbp9anoibrsn8mlu0"
style="font-weight: bold; text-decoration: none;"><img
moz-do-not-send="true" alt="The Changing Role of the
CIO"
src="%20http://s.radar.oreilly.com/wp-files/5/2013/10/cat1.gif"
style="margin: 0px 20px 5px 0px;" width="80"
align="left"></a></p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">" For corporate
CIOs, getting comfortable with Big Data will require
reaching beyond the traditional comfort zone of IT and
learning a new language that combines business, math and
behavioral science, with signficantly less emphasis on
traditional infrastructure technology than in the past.
Will CIOs be ready and willing to make the leap?"</p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">Get your <strong>free</strong>
download, <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zsbtq2gnp9hg5r2pdpkhi01c17o7308ngmagulrg"
style="font-weight: bold; text-decoration: none;">The
Changing Role of the CIO</a></p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 10%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">Ada Lovelace, an
Indirect and Reciprocal Influence
</h3>
<p><a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zisrd5eo0h09pafsa7m903eui3h2nhp0ks0nut50"
style="font-weight: bold; text-decoration: none;"><img
moz-do-not-send="true" alt="Ada Lovelace"
src="http://cdn.oreillystatic.com//oreilly/ug/newsletter/Ada-Lovelace.jpg"
style="margin: 0px 0px 0px 0px;" width="125"
align="right"></a></p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">Amy Jollymore
shares her thoughts on <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zpkuk62650mbvd9hr4fr053o24nng2fbt14l2hoo"
style="font-weight: bold; text-decoration: none;">Ada
Lovelace</a> day: "When I heard that Ada Lovelace Day
was coming, I questioned myself, "What do I actually
know about Ada Lovelace?" The sum total of my knowledge:
Ada was the first woman programmer and the Department of
Defense honored her contributions to computation in 1979
by naming its common programming language Ada. Learn
more about <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zjiaa6ctcj988q1i86cp0k52pemhjv732bv4cdl8"
style="font-weight: bold; text-decoration: none;">Ada</a>.</p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 10%; margin-bottom: 20px;
margin-top: 20px;">
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z0t8c3jkr0uoe838lmhq31o7bnoqo4csnugh5b8g"
style="font-weight: bold; text-decoration: none;">Knowing
and Understanding Your Audience</a>
<em>Measuring impact and changing behavior</em>
<strong>Laurie Petrycki</strong> talks to <strong>Laura
Klein</strong> about the importance of creating
effective user experiences.
</p>
<p><a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zp6nf63vu2egjbmr4bc5g3rhtcvab9r99u6fh1v0"
style="font-weight: bold; text-decoration: none;"><img
moz-do-not-send="true" alt="Laura Klein"
src="http://cdn.oreillystatic.com//oreilly/ug/newsletter/Laura%20Klein.png"
style="margin: 0px 20px 5px 0px;" width="100%"
align="top"></a></p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 10%; margin-bottom: 20px;
margin-top: 20px;">
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z46fdr0445091oht91k9f785bgl9e1rog2psk6o0"
style="font-weight: bold; text-decoration: none;">"More
Instantly Better Vim"</a>
<strong>Damian Conway</strong> customizes his favorite
editor.</p>
<p><a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zqj1p9ksrs4gbu1jamug39ict0sp50gmb5vdjts0"
style="font-weight: bold; text-decoration: none;"><img
moz-do-not-send="true" alt="Better Vim"
src="http://cdn.oreillystatic.com//oreilly/ug/newsletter/Better%20Vim.png"
style="margin: 0px 20px 5px 0px;" width="100%"
align="top"></a></p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">Save $50 at QCon
San Francisco Nov 11-15, 2013</h3>
<p><a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1ztcdvtt710rjrs2jvopbtcis7vgki1hbrjpreuao"
style="font-weight: bold; text-decoration: none;"><img
moz-do-not-send="true" alt="QCon"
src="http://cdn.oreillystatic.com//oreilly/ug/newsletter/qconsf2013.png"
style="margin: 5px 5px 5px 5px;" width="75"
align="left"></a></p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">
Save $50 off registration for 7th annual <a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zv0rkim6hb51b9v477fhjn1g0ha4eaqghodg2nl8"
style="font-weight: bold; text-decoration: none;">
QCon San Francisco</a> . Use Discount Code <strong>OREILLY50</strong>.</p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">
QCon is an enterprise software development conference
for team leads, architects, and project managers. Some
of this year's 18 tracks include: API Lifecycle, Hadoop,
Continuous Delivery, HTML5 and JavaScript, NoBackend:
Front-End First Web Development, (Post)Functional,
Scalability, Availability, and Performance, Mobile, Java
and many more. +100 speakers, 18 tracks, 90 technical
sessions, 2 full day trainings, 3 conference days.</p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<h3 style="font-size:13px; line-height:18px;
font-weight:bold; color:#990000; font-family:
Verdana,helvetica,arial,sans-serif;">Put Up a Banner
& Get a Free Book—UG Leaders Only</h3>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">We're looking for
groups to display our discount banners on their
websites. If you send us your group's site with one or
more banners posted, we'll send you the O'Reilly book(s)
of your choice. Choose from the following list of
banners:<a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z05ifqhl255vq86p4o8koqflvtlj4rmifehb44l8"><img
moz-do-not-send="true" alt="Strata Conference +
Hadoop World"
src="http://cdn.oreillystatic.com//oreilly/ug/newsletter/stratany_210x60_mobile.png"
height="60" hspace="60" vspace="15" width="210"
align="right"></a>
</p>
<ul style="list-style-image:
url(http://oreilly.com/images/small-bullet.png);">
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zi1bo226keb5fe2ga2tvlghebupkq5i7kbc6ciu8"
style="font-weight: bold; text-decoration: none;">Strata
Conference + Hadoop World Banners
</a></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z2q5veh6tbe808tjjgodf09adape4676h6u4r8kg"
style="font-weight: bold; text-decoration: none;">UG
Program Banners</a></li>
<li style="font-size:11px;color:#303030;line-height:
16px; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1z7q8tj3s5osogc0v8rjtpk0idbmujf98fdp3alu8"
style="font-weight: bold; text-decoration: none;">UG
Discount Banners</a></li>
</ul>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;"><a
moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zn9b29rop8gam5pjt13m1qq887ms2sm5hi1cp60o"><img
moz-do-not-send="true" alt="Buy 1 Ebook, Get 1 Free
with your user group discount code: DSUG2"
src="http://cdn.oreilly.com/oreilly/ug/newsletter/ebooks_learn_more.jpg"
height="222" width="560" border="0"></a><br>
Buy 1 Ebook, Get 1 Free with your user group discount
code: <strong>DSUG2</strong></p>
<hr style="color: #CCC; background-color: #CCC; border: 0;
height: 1px; width: 100%; margin-bottom: 20px;
margin-top: 20px;">
<br>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">Looking for more?
Visit <a moz-do-not-send="true"
href="http://post.oreilly.com/rd/9z1zcvr9sbcftfu43hrttr63ab1ch5emsg0rioql61o"
style="font-weight: bold; text-decoration: none;">oreilly.com</a>.
</p>
<br>
<p><img moz-do-not-send="true" alt="Find more at
oreilly.com"
src="http://cdn.oreilly.com/oreilly/ug/newsletter/ugnl_foot.png"
height="35" width="560"></p>
</td>
</tr>
</tbody>
</table>
<table class="smallprint" width="600" align="center">
<tbody>
<tr>
<td>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">You are receiving
this email because you are a User Group contact with
O'Reilly Media. If you would like to stop receiving
these newsletters or announcements from O'Reilly, send
an email to: <a moz-do-not-send="true"
href="mailto:usergroups@oreilly.com"
style="font-weight: bold; text-decoration: none;">usergroups@oreilly.com</a></p>
<p style="font-size:11px; line-height:16px;
font-weight:normal; color:#303030; font-family:
Verdana,helvetica,arial,sans-serif;">O'Reilly Media,
Inc. 1005 Gravenstein Highway North, Sebastopol, CA
95472 (707) 827-7000</p>
<!-- <p></p> --></td>
</tr>
</tbody>
</table>
<br clear="all">
<br>
</div>
<br>
</body>
</html>