[JaxPM] FW: O'Reilly Releases "Learning Web Design"

JONES, WILLIAM C wcjones at exchange.fccj.org
Fri Apr 6 13:54:49 CDT 2001


On the jacksonville-pm-list; Jax.PM'er "JONES, WILLIAM C" <wcjones at exchange.fccj.org> wrote -

FYI -

Jax.PM/Sx  :]


> ----------
> From: 	Denise Olliffe
> Sent: 	Friday, April 6, 2001 2:39 PM
> To: 	bill at fccj.org
> Subject: 	O'Reilly Releases "Learning Web Design"
> 
> For immediate release
> April 6, 2001
> Review copies available, contact:
> Denise Olliffe (707) 829-0515 ext 339 or deniseo at oreilly.com 
> 
> 
> IT'S NOT TOO LATE TO LEARN WEB DESIGN SAYS O'REILLY AUTHOR
> 
> 
> Sebastopol, CA--Confronted with the increasing complexity and
> sophistication of today's web pages, would-be designers may feel that
> they have arrived too late to make their mark in the world of web
> design. Best-selling web design author Jennifer Niederst assures
> budding designers that this is not the case in her new book, "Learning
> Web Design, A Beginner's Guide to HTML, Graphics, and Beyond"
> (O'Reilly, US $34.95).
> 
> "Although it may seem that the whole world has a personal web page, or
> that your colleagues are all light years ahead of you in web
> experience, I can assure you that you're not too late," says Niederst.
> "Furthermore, there is plenty of room for you in the business. The
> industry is thirsty for folks who know how to make web pages (even at
> an entry level) and the opportunities continue to expand."
> 
> Niederst's extensive knowledge was gained from years of web design
> experience, both as a designer and as a teacher. "Learning Web Design,
> A Beginner's Guide to HTML, Graphics, and Beyond" starts from the very
> beginning--defining the Internet, the Web, browsers, and URLs--so
> readers don't have to have any previous knowledge about the Web.
> Niederst's book provides a solid foundation in the HTML, graphics, and
> design principles necessary for crafting effective web pages. She also
> explains the nature of the medium and unpacks the web design process
> from conceptualization to the final result. "With something as
> seemingly vast and fast moving as the Web, it's not easy to know where
> to jump in," says Niederst, "but you have to start somewhere."
> 
> Although the scope of her book is wide, Niederst adds that nothing has
> been "dumbed down" or glossed over. The nuts and bolts of HTML and
> graphics production are treated with the kind of thorough technical
> detail that you'd expect from an O'Reilly book.
> 
> In writing this book, Niederst draws from her experience teaching
> hundreds of absolute beginners. "I found that as a teacher, I wished I
> had the perfect book to be the companion to my classes," Niederst says,
> "this book is the result of my experience of teaching and the knowledge
> I've gained of how people learn. Reading it is a lot like sitting in my
> classroom."
> 
> Jennifer Niederst has been designing for the web since 1993, and was
> designer of O'Reilly's Global Network Navigator (GNN), the first
> commercial web site. She is the author of "Designing for the Web" and
> "Web Design in a Nutshell," both published by O'Reilly. "Learning Web
> Design" is the cornerstone of the Web Studio Series from O'Reilly, a
> new series that offers a solid core of web design knowledge to a wide
> audience. "I got started in web design early in 1993," she says,
> "pretty close to the start of the Web itself. In web time, that makes
> me an old-timer, but it's not so long ago that I can't remember the
> first day I looked at a web page."
> 
> Chapter 6, "Creating a Simple Page (HTML Overview)" is available free
> online at:  http://oreilly.com/catalog/learnweb/chapter/index.html
> 
> For more information about the book, including Table of Contents,
> index, author bio, and samples, see:
> http://oreilly.com/catalog/learnweb/index.html
> 
> For a cover graphic in jpeg format, go to:
> ftp://ftp.ora.com/pub/graphics/book_covers/hi-res/0596000367.jpg
> 
> 
> Learning Web Design
> By Jennifer Niederst
> March 2001
> ISBN 0-596-00036-7, 418 pages, $34.95 (US)
> order at oreilly.com
> 1-800-998-9938
> http://www.oreilly.com
> 
> 
> # # #
> 
> 
> O'Reilly is a registered trademark of O'Reilly & Associates, Inc. All
> other trademarks are property of their respective owners.
> 
> 

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